Yes, I added it to the startup folder. I was going to go down the timeout path as I sort of figured that was what it was, but ended up using this script and running it through task scheduler every 10 minutes in the event that someone closes it and doesn't reboot.
tasklist|find /i "Sibell-NVMS.exe" >NUL
if errorlevel 1 (start "" "C:\Program Files (x86)\Sibell-NVMS\Sibell-NVMS.exe")
goto :eof
